Ahoy hoy is proud to present...May68!

Hello? (hello, hello) Is there anybody out there?

Wow. It's been a while since I have written in this blog. 13 months to be exact. So what have I been up to that's been keeping me so busy and away from Ahoy hoy for so long? Well 2 things.

1. I do Ahoy hoy mainly on Facebook now because it's easier I feel for people to interact with. (https://www.facebook.com/AhoyHoyBlog/)

and 2...

Because I have been working hard this last year on debuting my own clothing line!

Presenting ....May68!

So a little backstory on this thing I'm doing called May68. Oh boy. Here we go.

I've worked in apparel domestic production here in LA for the last 8 years. During that time I have meet the most amazing, smart, talented, incredibly hardworking and friendly people in the factories i've worked with, with the fabric vendors i've bought from, fabric cutters, pattern makers, marker makers, screen printers and everything else in between. It gave me an incredible sense of pride for the people working in apparel in Los Angeles and also taught me the value of quality, local work.

I started May68 because it was a way for me to give back to the unsung heroes of Los Angeles manufacturing. To the very un glamourous side of fashion with it's loud, dusty sewing facilities, late nights staying up to get the project right, and the small businesses that are trying to stay a float in a world were consumers demand, more, more, more for much, much, less.

May68 is completely designed, manufactured, embroidered, screen printed, and finished in LA. I've also sourced LA based photographers, hair & makeup, and our model, musician Pearl Charles, is born and raised in Los Angeles. May68 will be a select capsule collection with only a small, limited, number of pieces available every season. Fabrics are sourced from larger LA based designers and we purchase and upcycle their quality, small quantity fabrics that would otherwise go unused. That way fabric waste is at a minimal when producing these pieces. Once the styles are gone they're gone.

And last but not least, May68 is dedicated to my husband extraordinaireLiam Folan and all the love and inspiration he has given to me. May68 is his birth date (now you know really how old he is) and styles are named after places that have meaning to him and places he grew up. All of these years that have lead up to me finally making this clothing collection would have never came to fruition if it were not for him. 

Please visit May68 at www.may-68.com

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The Mid Century Fashion of Laura Petrie

When I think of fashionable TV icons Mary Tyler Moore on The Dick Van Dyke show always pops first into my mind. In the show, which ran from 1961 -1966, Mary plays Dick's onscreen wife, Laura Petrie, and her wardrobe perfectly exemplifies the transition of the matriarch, always primed and proper 50's housewife to a hip, fresh and younger version of the 60's American wife. Laura Petrie's wardrobe was an array of beautiful, now classic mid century fashion and often more mod than anything else seen at TV at the time. Her ensemble's could easily transition into today's modern times without looking matronly, outdated or in any way stuffy.

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Jeremy Scott SS16

Jeremy Scott's Spring 2016 collection is a little space age, with a dose of 60's girl groups cool and a sprinkle of acid <3 

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Emma Appleton for Agent Provocateur

What could be said about model Emma Appleton? The UK model first caught Ahoy hoy's eye a couple years ago modeling a Fred Perry dress and rocking a black mod bob haircut - the (un) official Ahoy hoy uniform.

You could only imagine that more than our eyes were caught when these photos of the lovely model wearing very little else but Agent Provocateur resurfaced. A very, mod looking pin up indeed!

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The work of Todd Hido.

Todd Hido is an American photographer currently based in San Francisco. Hido claims that luminous, dream-esque photographs are inspired by the works of Alfred Hitchcock, Walker Evans, Larry Sultan and Andreas Gursky.

His work has been shown in galleries and museums all over the world including LACMA in Los Angeles and The Guggenheim in New York.

http://www.toddhido.com/

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Marmalade SS2015

What better way to welcome spring than with Marmalade's sunny pieces! Designer Magdalena Sokolowska dazzles with her charming 60's inspired mini dresses, double breasted coats and delightful rompers in bright, punchy, spring colors and charming novelty prints including a ultra cute patterned heart print.

Miss Sokolowska's creations carry a keen aesthetic of playfulness and elegance season after season. For any women whose style goal is pieces that are modern, yet classic and feminine, Marmalades attire continues to be the perfect go-to pieces that never disappoint!

http://marmalade-shop.com

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Jeremy Scott Fall 2015 RTW

Jeremy Scott's dollybird inspired dresses are so groovy that you almost forget it's a fall line! The pieces carry a fresh and young edge to them with their playful patterns, mini hemlines, and girly collars. The brightly saturated colors and fresh silhouettes make them pieces you'd want to wear all year round!

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Lucy Hale for Flaunt Magazine November 2014

Pretty Little Liars actress Lucy Hale, mods it up for Flaunt Magazine! She channels her inner Liza Minnelli and sports the infamous haircut donned by the singing legend.

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